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Public Sector Sales Academy

For founders, MDs and sales leaders selling to government

Why aren't you winning more government contracts?

Most companies don't lose public sector deals on price or product. They lose them because one part of their revenue engine is quietly stalling. Find out which one — in two minutes.

8 questions · free · score shown instantly
  1. 01Product / ServiceWrapped in public sector language.
  2. 02Market SizingYour obtainable market in government.
  3. 03Internal StructureYou know where every deal is.
  4. 04PoliciesGifts. Interests. Facilitation.
  5. 05Technical Pre-SalesPublic sector value, not features.
  6. 06Revenue DiversificationNever negotiate from desperation.
  7. 07PeopleMature. Gravitas. Trusted.
  8. 08IntelligenceMarket, sector and account insight.

Sound familiar?

Selling to government is hard. These are the signs your engine is leaking.

You keep losing bids you should win

Strong product, fair price — and the contract still goes to someone else. Usually the gap was decided long before the tender came out.

Your pipeline is all hope, no forecast

Opportunities appear late, stall for months, then vanish. Nobody can say with confidence what will close this year.

You win the contract, then wait to be paid

Payment cycles, approvals and budget releases eat your cash. One large account can put the whole business under strain.

It all depends on one or two people

Relationships and know-how sit with a founder or a single deal lead. If they leave, the government business leaves with them.

What you get

A straight answer on where you're losing money.

Built on the PSSA Public Sector Revenue Engine — the framework our faculty use with companies competing for federal and state contracts across Nigeria and Africa.

  • 01A score out of 100 for your public sector readiness
  • 02A clear view of which of the eight parts are running and which are stalling
  • 03A 90-day plan built around your three weakest areas
  • 04The PSSA programme that fits where you are today

The next tender won't wait. Know your weak spots first.

Two minutes. No sign-up to see your score.